Complex Systems

A Real-World Spreading Experiment in the BlogosphereDownload PDF

Adrien Friggeri
Jean-Philippe Cointet
CREA - CNRS and École Polytechnique
32, boulevard Victor
75015 Paris
France

Adrien Friggeri
Matthieu Latapy
LIP6 - CNRS and UPMC
Unversité Pierre et Marie Curie
4, place Jussieu
75252 Paris cedex 05
France

Abstract

An experiment was designed to observe a spreading phenomenon in the blogosphere. This experiment relied on a small applet that participants copied onto their own web page. The dataset obtained which is freely available for study is presented, and a basic analysis is conducted. It is discovered that, despite the classical assumption, in this experiment famous blogs do not necessarily act as super spreaders.